What You Need To Know About Facebook Analytics
March 28, 2013
In 2013, a bands social media presence is an incredibly valuable asset if used correctly. You probably already know this, and have spent a good amount of time getting your Facebook page set up and active. You share content regularly, and the “likes” have started rolling in. Now it’s time to step it up a notch.
It’s time to start looking at what content is making an impact on your Facebook presence (and what is going straight over their heads) in order to target your audience more effectively and efficiently.
1. What Posts Are Working?
Facebook has a great (free)
analytics platform for page administrators called Facebook Insights. What
Facebook Insights does is it collects the data about your page, like who is
visiting, to how far your reach is with each post. This means you can know how
many people have seen your post , how many commented and/or liked each post,
how they discovered the post, and a lot more. It also allows you to compare
what types of content have the biggest reach over your audience.
What you can do with this information is limitless. Say, for example, your posts from 3:00-5:00 on weekdays have a bigger reach than on weekends, it’s better to put your top content then.
2. Who Is Your Audience?
The other great thing about Facebook Insights is that is can tell you exactly who your page attracts, and who “likes” it, and their demographics. It will also tell you how they found the page, whether it was by just clicking the “like” button, or from a webpage link, etc.
gives you a great insight to your audience, and how you can target your posts
to appeal to the demographic that most identifies with your business. If it’s
the 20-30 range, you can use appropriate web lingo (smiley faces and LOLs are
fun, as long as they aren’t overused, etc). Also, if this demographic found
your page through a certain website or other avenue, the analytics will tell
you that, and you can concentrate marketing efforts into those avenues, and
pull our of those that aren’t generating active users.
3. Measure Your Success
There is no quick fix to social media but there is a fast way of improving. Measure your results and keep tweaking your output. If something is working then push in that direction. Remember that 90% os musicians get social media completely wrong. If you are in the top 10% you will be rewarded with new fans and a happy community.
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