Top Secret Music Promotion Tips For Musicians
June 5, 2012
You've written new material, you've practiced it, you've shared it with your fans at live performances and you've gone into the studio to create a product you are proud of. Your recording is finished, but what's next? Here's some top-secret tips on how to sell your music, both in digital music formats and through face-to-face interactions. We'll also cover how to use social media to sell more music and reach out to fans.
1. Use the proper file format.
To sell your music online or even to make it available for free you'll need to choose a file format that offers a combination of small file size, outstanding audio quality and compatibility with a variety of programs and devices. MP3 is the most-popular format and is supported by the largest number of PCs, tablets, phones and other devices. Choose MP3 if compatibility is your primary concern. FLAC (Full Loss-less Audio Quality) files offer even better sound quality but will require some users to download additional software. AIFF is another option to consider. Digital music's greatest strength is its instant availability, so make sure your listeners will be able to play it.
2. Work with multiple online music destinations.
Look beyond just iTunes for more outlets to sell your digital music online. You should create a Soundcloud account, offering some tracks available to stream for free and your entire project offered for sale. Reverb Nation is another vital resource for musicians to sell music and promote their brand. Don't ignore Amazon.com either, and take a look at online destinations specific to your genre, as fans here are much more likely to make a purchase. You wouldn't only let one record store sell your album, so why form a partnership with just one digital music outlet?
3. Use social media to build sales and pack shows.
Facebook, YouTube, Twitter, Instagram and other social networks present an easy opportunity to interact with all your fans at once. Tweet daily and making regular updates to your Facebook page. Create Facebook events for all your live performances and invite your friends. With a little luck and creativity your friends will tell their friends and you'll see a great turnout. The internet and social media in particular has revolutionized the way music is promoted, sold and shared. Some musicians make their entire catalogs available to stream on YouTube. This is a judgement call. If you decide to offer free streaming, link to where you sell your music online.
4. Don't forget face-to-face interaction.
Though online is great and relatively easy the importance of face-to-face interaction with fans cannot be overstated. Attend the live performances of any music groups you know. People will begin to see your face and become familiar with your musical efforts. Other musicians will reciprocate and come to your shows as well. Turn live performances into opportunities to sell music by asking the venue if you can set up a merchandise table. If you do so, make sure you have a friend man it at all times. You may be surprised how much music you sell if people respond to your sound.
5. Be patient.
Building a following that is large enough to support any significant music sales takes time and plenty of it. Don't become discouraged if you aren't seeing the traffic and revenue you expected. Stick with it, trust in your vision and continue to perform live. Before you know it your Facebook page will be reaching thousands, your records will be flying off the digital shelves and you'll have satisfaction of creating art that has an impact on people's lives.
To sell your music on hundreds of digital music stores, set up a record label or get your music into the charts, check out Ditto Music
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