Shazam and Warner Music Combine to Discover Unsigned Music
February 21, 2014
Warner Music Group and Shazam have formed an alliance that is strategic in nature, as a way to discover new acts and sign them to a Shazam branded label. The Shazam label will identify unsigned artists by combining traditional A&R with the music ID app's massive fan activity data. The partnership will also market existing Warner Music artists. Shazam has proven to be one of the few music apps that is successful in driving significant music purchases. By using specific and targeted marketing campaigns, Shazam's popularity with over 420 million users in over 200 countries can ensure actual and measured success in terms of sales. Ditto Music are now distributing all artists to Shazam and it's included free with our standard digital package! During the 2014 Grammys, Shazam messaged 10 million app users to tune in for exclusive content. Those users Shazamed the awards show more than 1 million times, with 54,000 purchasing music by featured artists. A component of the new marketing alliance allows artists to directly engage with fans who Shazam them. WMG labels will receive enhanced data on fan behaviour and can launch specially tailored promotional campaigns. In turn, WMG will provide Shazam with exclusive content and other benefits. Initial joint projects included Shazam’s first video premier with Chromeo’s ‘Come Alive’ and first single premier with Wiz Khalifa’s ‘We Dem Boyz’. More than half of Shazam’s 700,000 tags throughout this year’s Super Bowl happened during the Halftime Show when fans were offered an exclusive Bruno Mars video. Further projects are planned for Jason Derulo and Hunter Hayes. “By partnering with Shazam, we have forged a potent proposition: the first crowd-sourced, big data record label,” said Rob Wiesenthal, COO/Corporate, Warner Music Group. "While data and crowd sourced analyses will never be a substitute for the expertise and instincts of our A&R professionals, we do believe the information we obtain for this new label will provide very useful signals that will bolster our ability to find the stars of tomorrow." To get your music onto Shazam you can sign up with Ditto Music to get your music to Shazam and hundreds of stores worldwide.
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