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Play in LA with Nylon Magazine, ALOFT Hotels and HAIM!

Unsigned bands! Aloft Hotels have announced the launch of an exciting new band competition - Project Aloft Star - the fifth annual global talent discovery competition aimed to find and then help grow the hottest emerging music artists.

A huge exclusive event in Los Angeles featuring performances by HAIM, and also last year's Project Aloft Star winners MY BODY will be happening at the close of the competition.

Starting today and finishing on July 27, unsigned bands and artists are invited to upload an original song toLiveAtAloftHotels.com for the chance to be named the 2014 Project Aloft Star winner.

Haim

“Winning the Project Aloft Star contest last year was a real turning point for us in our careers,” said Darren Bridenbeck, MY BODY. “We’ve had an incredible year. We played as a spotlight artist at Aloft Hotels and performed in Austin for NYLON’s SXSW Music Showcase—we’ve not only grown our fan base, but have had a lot of doors open for us that wouldn’t have otherwise.”

Running for it's fifth year, the competition will rely on an expert panel of judges, including NYLON's Josh Madden and Aloft Music professionals to sift through the submissions and identify 10 acts to advance to the fan voting facebook round.

Then it's up to your fans, the public to vote for their favourite act and decide the 2014 Project Aloft Star.

The winner will be made a spotlight artist for the Live at the Aloft Hotel music series and will perform at amazing and exciting locations all over America. The winner will also meet with NYLON Records executives and be featured in NYLON's November issue.

“Music is at the core of the Aloft brand’s DNA and we’re thrilled to launch the fifth annual Project Aloft Star competition to identify the hottest emerging acts in music,” said Brian McGuinness, Global Brand Leader, Aloft Hotels . “We’re continually looking for ways to connect our tech-savvy guests with music from around the world, and with this year’s competition, we’re able to really engage fans with the voting process on Facebook and offer a global platform for exposure to these emerging artists.”

Aloft Hotels delivers live music acts featuring local and established talent through its Live at Aloft Hotels music program in its buzzing W XYZ bars. Featured artists have included Imagine Dragons, The Lumineers and Atlas Genius. For more information of the brand’s dynamic music

programming, visit www.LiveAtAloftHotels.com.

This marks the beginning of the global search for emerging artists residing in the Americas. Project Aloft Star will kick off for new and rising artists in Asia Pacific later this summer.

To enter:

upload an original song toLiveAtAloftHotels.com

Contacts

Media:
Ashley Chapman, 212-380-4015
Global Public Relations, Aloft Hotels
Ashley.chapman@starwoodhotels.com