13 Mar 2018

How To Get An Official Artist Channel on YouTube


YouTube is changing how it manages music channels and videos. The platform is set to introduce Official Artist Channels, which will merge multiple artist accounts (including Vevo) into one main channel. 

What are Official Artist Channels on YouTube?

YouTube’s Official Artist Channels pull together all an artist’s content from across YouTube and Vevo into one dedicated channel. Official Artist Channels will be divided into two sections:

- Album Section

- Official Music Videos

YouTube will organise your discography into an album section and all your official music videos into a new playlist. These two sections will be locked and uneditable, but you will be able to organise your channel’s page however you’d like.





What about VEVO?

Although YouTube is launching Official Artist Channels, Vevo isn't going anywhere, and it’s still important to get your music videos on Vevo if you want to maximise your royalty payments.

YouTube has a minimum threshold of 1,000 subscribers before royalties can be paid. That means if you have less than 1,000 YouTube subscribers, you won’t receive any money. However, Vevo doesn’t have a subscriber threshold, so you’ll start earning from the moment you set up your channel.

That’s why you should set yourself up on Vevo as soon as possible, where you’re guaranteed earnings while you build towards 1,000 subscribers. Remember, YouTube’s Official Artist Channel will merge multi-artist accounts (YouTube Official, YouTube Artist and Vevo) including subscriber numbers.

Here's how to get your music videos on Vevo.







How to set up your Official Artist Channel

Official Artists Channels are not yet available to everyone, but are being rolled out steadily. You may notice some major artists have already been assigned one.

When the channels are fully available, you’ll need to make sure you operate your own YouTube channel and have at least three music videos on the platform. YouTube will notify you when your channel has been accepted. 

Make sure to use your artist name as your channel name, with proper capitalisation and spacing to improve your chances of coming up in YouTube searches. It’s also best practice to avoid adding unnecessary extra words like 'Official' or 'Real'.


Here's why Official Artist Channels are a step in the right direction for musicians on YouTube: 

All your music and videos in one place

Official Artists Channels will bring together all of your content on one dedicated channel, whether that's music videos, lyrics videos, cover songs, live shows or anything else.


Search discoverability

Official Artist Channels will help you to be more discoverable in search. When your fans search for you on YouTube, they'll be linked directly to your Official Artist Channel from your watch card on the right side of the screen.



Do you have any question about Official Artists Channels on YouTube? Let us know in the comments below.