19 Aug 2020

How to Create Hype Before Releasing New Music


Release day hype can make or break a release. When you’ve poured everything into creating a song, the last thing you want is for people to miss it when it finally arrives. 

So how can you prepare for your release date and make sure your music reaches far and wide on day one?




Let’s dive into some of the ways to help give your release a better chance of success in the run-up to your release date...



Upload early

The earlier you upload your music to your distributor, the more time you’ll have to make the most of all the advice below and run a successful promo campaign in the lead-up to your drop release..

We’d recommend uploading at least 4-6 weeks before your planned release date. 

It’s not unheard of for artists to upload their tracks months in advance. You could even make a release plan for the entire year, uploading multiple releases due to drop across 12 months or more.



Pitch for playlists

Once your release is in Spotify’s system, you can pitch it directly to their official playlists editors.

You can do the pitching through Spotify for Artists, but you’ll want to do it well in advance of your release date. At least a couple of weeks before.

Spotify’s editors get pitched thousands of tracks every week, so make sure they have time to hear and consider yours.

Learn more about pitching for Spotify playlists with Spotify for Artists.



You'll find any unreleased music in your Spotify for Artists account. Go pitch it!



Share your pre-save link

Pre-save and pre-orders can make a big difference to your release day stream and download numbers.

Not only that, but the algorithm on platforms like Spotify and Apple Music notices when users pre-save your music, boosting your chances of landing on algorithmic playlists like Release Radar and Discover Weekly. 

Learn more about accessing & promoting pre-save links.




Create teasers

Give your fans and followers a taste of your new release before it drops! Posting a 15 second snippet of your track or a sneak peak at your album artwork is a great way to whet their appetite.

You can use software like Adobe Premiere and After Effects to create awesome video teasers. You could start by creating an mp4 video clip, laying a part of your finished audio (maybe the track's hook?) over your artwork. 


Jax Jones teasing his upcoming release with an eye-catching graphic




Update your profiles

Make sure your social media and streaming platform profiles are all up-to-date with your latest artwork and press shots.

Update your header images to plug your upcoming tracks and pin your pre-save links to the top of your profile. Some artists even change their name on Twitter to the name of their next release and when it drops!



Let everyone who visits your profile know where to pre-save your music




Secure press coverage

A good PR campaign in the run up to release day can help a track achieve even more momentum and reach an audience that might otherwise miss it.

Upload your release as a private Soundcloud link or unlisted YouTube video and send it out to all the music blogs and journos you can find a couple of weeks before your release.

Learn more about sending your music to blogs & getting press coverage.



Organise events

This year hasn’t been ideal for organising live shows. In normal times, you could put on a release show to celebrate your new track and create a buzz among your fans.

Even if a live in-person gig is off the cards, there are plenty of ways to organise a live streamed performance and reach fans without leaving your home.

Learn more about live streaming your music.



Have you run a successful campaign in the run-up to your release? Got any questions about the points above? Let us know in the comments below.