How Do I Use Twitter To Promote My Music? (Part 2)
April 29, 2011
How to increase your fan-base via Twitter.
So you’ve read Part 1 of this blog and now the Music Industry loves you. In Part 2 we will explore how to increase your fanbase – the general public that will listen to and buy your music and come to your gigs.
Millions of artists shout ‘listen to my music’ worldwide, how do you establish yourself as different and separate from them? To get fans you need to give people a reason why they want to follow you and listen to what you have to say – this concept is called Ego Remuneration (or mutual rewarding). You reward people for listening to you and they reward you also by listening to you. As mentioned in Part 1 of this blog, it’s all about content and personality. Have a think, which bands do you follow? Why?
Content Is King
In a similar way mentioned in Part 1 of this blog, you need to attract followers to your Twitter profile that are potential fans. Anyone and everyone will use their Twitter and social media outlets to shout their thoughts and activities to the world. If you are a Hollywood celeb then people may want to know what you had for breakfast. If not then you need to give people more – but content that appeals to THEM.
The logic of recruiting more followers and fans is that you need to constantly reward them. Celebs reward followers by sharing their every day lives with people. You’re not a celeb yet but the same rule still applies. Barking out ‘listen to my music’, ‘come to our gig’ will not get you any more followers, in fact you will lose them. People need to be rewarded and made to feel good, then they will reward you by listening to what you have to say.
You need to draw attention to yourself – you might have a great profile but if no one knows it’s there it’s useless. Tweeting out to existing followers will not grow your profile. You can draw attention to yourself by enticing people with content relevant not only to them but to your band. This will raise your social profile, trust index and authority, thereby extending your network and fans. Let’s try a little project to explain a possible way of doing this:
Firstly, create a blog site with (for example) Tumblr. Make sure the site has plenty of info about you (not too much) and give it a personality worthy of the great content you’re about to write.
Next, here’s a question. What famous band can you think of that sound like you? This will reveal someone who will have a similar/reciprocal fanbase. This fanbase are your target. Now search for any fan profiles using the search for people function on Twitter. Follow them and tweet something complimentary at them, later retweet one of their tweets and/or with a comment. Now write a blog about this famous band – a review of their single/album/tour/anything. Not too long (you’re not going for a career in blogging!) but good content. (If you need new info on the band – follow them!) You can do all of this easily as you know the band’s music/profile well anyway. Don’t bring your band into the blog yet – you don’t need to as your blog site already does that. Retweet a few of their posts for the next 2 days and then tweet the blog to the fan twitter by writing something like ‘@numberonefan thought you might like this review of…….’. Write another blog and tweet them 2 days later but this time ask them to retweet it. Chances are they will.
So what just happened? You just blogged about another band? What actually happened was that you just raised your social profile, online authority and trust index a few notches. Via the retweet, several thousands of targeted potential fans now know your band/twitter name and that you have good content. Now try the exercise again with all the rest of the fan sites, whilst at the same time moving on to other similar bands and do the whole thing all over again. Remember to #ff (Follow Friday) people - a little flattery goes a long way. Also don't forget about them once they have retweeted, keep the relationship alive. One caution – don’t become a fanboy. Keep in mind why you are doing this. Also, write blogs about your band! So why blogs? Tweets are written in sand, blogs are written in stone.
Who Are You?
Make sure that on your blog site, as with your Twitter, that you are presenting a clear interpretation of your persona. If you have pictures of funny cats next to band reviews, next to what you did on the weekend next to film quotes it’s going to be really confusing to establish who/what you are. It needs to be focused and readers know what they are getting. They come to you to read about your band and other bands, they will go to other sites to see dogs wearing woolly hats.
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