Google Music Makes A Play For Cyber Monday
November 26, 2012
The Monday after Thanksgiving (also known as "Cyber Monday") is the biggest online shopping day of the year. Like it's mall-pillaging relative Black Friday, Cyber Monday is when online retailers deliver their big promotions, deals, and all the confetti and ribbon that comes with it.
Google Music is making a strong play for the already crowded album market by offering top-shelf sellers like Drake and Coldplay for as little as $1.99.
In theory, this could be an excellent way for Google bring in people looking for great deals, and in turn, show off their shiny new service. However, the industry standardization and consumer comfortability with the iTunes Music Store may still prove to outlast a brand new, yet uncomfortable service.
Amazon are iTunes also offering cyber Monday deals, but not to the degree of Google Music. Rihanna's new record "Talk That Talk" is currently being sold on Google Music for a mere $1.99, where Amazon is selling it for $3.99, and iTunes has at $9.99.
There has been much debate as to whether Google Music will be a contender in online music retailing. This Cyber Monday move could be make or break for Google's digital music venture.
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