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Ditto Blog

Google blames stores for making users 'jump through hoops' to buy content

If you want to download some illegal music, maybe a film or some software then Google is a great place to start. Entering the name of the item you want followed by the word 'torrent' and you are met with a vast list of downloadable content for free, a few clicks later and you have it on your device. Simple. Now is Google the problem here? Or is it the fault of the broader entertainment industry for not making their content as accessible?
Sergey Brin, co-founder of Google certainly doesn't thinks it's the latter. In a recent interview with The Guardian he stated
"when you go on a pirate website, you choose what you like; it downloads to the device of your choice and it will just work – and then when you have to jump through all these hoops [to buy legitimate content], the walls created are disincentives for people to buy."
The music industry and the internet have come a long way over the last few years with licencing on youtube, the increase in mp3 purchases and the reductions in sueing the P2P users and focussing on bringing down the platforms allowing them to share illegal content. Services like Spotify, Pandora and Rdio have given users an affordable and legal alternative to file sharing. Single, EP and album pricing has consistently reduced on platforms to give more bang for the users buck.
Despite these advancements though, the issue still remains that it is easier to download an album illegally, than to buy one and it will be interesting to see how stores and platforms develop to give users easier access to content.
"The entertainment industry is shooting itself in the foot, or maybe worse than in the foot..."
Let us know what you think in the comments below. Is it too difficult to purchase legal content? Or should Google be doing more to restrict the searchability of illegal content?