Get Synced Using Soundcloud
October 9, 2012
Users of SoundCloud can now offer their tracks for commercial licensing, after a partnership with the stock photography and digital media giant Getty Images. Providing another potential avenue for monetization for musicians and sound artists who use the site to host their music.
SoundCloud users can embed a license button after publishing their music, removing much of the friction traditionally associated with licensing music for visual projects. It also gives “media, advertisers, designers and creatives” a new way to license fresh material for synchronization.
Any of SoundCloud’s 20m registered users made of up songwriters, producers and artists can make their original content available for licensing simply by adding the “license” button from Getty Images Music to their SoundCloud player. Commercial users can then request a license for any of those tracks by clicking the “license” button, after which Getty Images Music’s licensing department takes over. If the track has never been licensed before, the process is said to take between a few days or a few weeks, dependent on paperwork and the necessary clearance.
Getty Images Music’s will also handpick some of the best cuts with commercial potential to be put into its curated SoundCloud collection. Getty Images will be the commercial rights manager of the audio content selected for the SoundCloud collection, ensuring that all tracks are available for safe commercial use by customers — which is an important promise given SoundCloud’s ‘User-Generated’ nature.
Getty provides other benefits for artists, they will benefit from the company’s international sales and distribution power, which will be used to help market the sounds and aid in the rights and clearances of digital content. SoundCloud doesn’t benefit from the deal financially, this is purely a extra service for users who already pay to host their sounds, while Getty Images will take a cut from each license sold.
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