Engaging Fans on Your Website
October 2, 2012
If you're not optimising your website then any time anyone visits your site you are losing a potential fan. It needs to be simple, clear and engaging. With these tips you will optimise your website and increase your traffic and site engagement.
If you’re website isn’t up to scratch, you’re not going to make an impact anywhere, your website should collate everything about you and make it easy to digest. Your website is the centre point of your marketing campaign, and these tips will help you ensure that it’s performing up to standard.
Make it easy
You could have the best-looking website out there, but if your users don’t know how to navigate it, that design will be useless. Simple, clear navigation is what you need.
Some easy things that you can do to make your website more user friendly for your visitors:
- Increase the font size: Optimal font size is 16px. Anything less makes it very hard to read.
- Make your navigation intuitive: Your website should be obvious and self-explanatory. If users have to think too much about how to use your site, they’ll leave for competition.
- Make it familiar: Use media & words users are used to seeing, they know how to use Youtube, Soundcloud etc and recognise words like Blog, Mailing list. Use them as a standard.
It needs to work.
Check ALL the links yourself, make sure they land where they’re meant to, sign out of all accounts and use every link as a visitor would.
Give simple instructions
On your Facebook page, you’re driving users to your website but when they land on your website, there are signs everywhere telling them to go back to your Facebook page. Once they’ve landed on your site, they should be able to see clearly where to go from there.
Users will decide in 3 seconds if they want to stay on your site or leave. To keep them, improve your call to action (What you want them to do on the site) by:
- Keeping it within their eyesite
- Putting it in a contrasting color to make it stand out
- Starting it with a verb: “Sign up, Download, Watch, Discover”, etc.
- Having only one call to action per page
Make sure your website is up to scratch, in order to make an impact. If your website isn’t hot, neither will your social media efforts.
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