Crowd Funding for Artists: Kickstarter Launches in October
October 11, 2012
Plans for Kickstarter to launch in the UK have been about for quite some time, and now the autumn launch of the crowd funding site has had a date set to it: 31 October.
Kickstarter are allowing creators, including musicians, games developers and tech startups the opportunity to start building their projects ahead of the launch at the end of this month. The co-founders explained this move in a blog post on the site "We thought the three-week gap would give everyone plenty of time to build and tweak their projects before launching."
The blog also stresses that the UK version won't be a separate site just for the UK, “UK-based projects will be listed alongside all the other Kickstarter projects… Just like every other project on Kickstarter, backers can pledge to UK-based projects from all around the world.” Kickstarter are also making global shipping easier by rolling out a new “streamlined international shipping option” for the US and UK.
Whether Kickstarter will be a revolution for British artists remains to be seen, it could be used as an alternative to the traditional label deal, giving artists a bit more bargaining power when it comes to negotiating deals. Of course, labels and artists together can run Kickstarter campaigns too.
It will be interesting to see how artists decide to use the platform and what impact this will have on theirs and the industry's future.
We'd love to hear your thoughts on the coming launch, leave a comment below.