5 Tips On Releasing A Top 40 Hit This Christmas
November 17, 2011
Download sales at Christmas time are up 2-3 times more than the rest of the year now is your chance to capitalise. Last year Alexa Goddard sold over 100K of her debut single by using a clever strategy.
Here are a few tips to achieve that Christmas hit single:
1) Record a Cover of a Recent X-Factor Performance
Last Christmas, Alexa Goddard's cover version of “Turn My Swag On” was racking up YouTube plays, so she released it through Ditto Music.
When Cher Lloyd performed a memorable version on X factor there was massive demand for the digital download. Fans scrambled to iTunes to buy it, but the only version they could find was by Alexa Goddard.
Alexa spent 4 weeks in the UK top 40 singles chart and has now sold over 100,000 copies of her debut single.
2) Record a Cover of a Famous Christmas Song
People are compiling playlists for their iPods, Christmas parties, shops etc and need Christmas music. This gives you a great chance to have something to promote to them.
The Pogues’ Fairytale of New York has appeared in the UK Top 20 every Christmas since 2005 because people know what they want to hear at this time of year. Record a cover of a classic Christmas song and you stand a great chance of getting some attention.
3) Record an Alternative Christmas Song
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In 2010 ‘Killing In The Name’ defeated the X-Factor song to Xmas Number One with the power of a good campaign. This year ‘Smells Like Teen Spirit’ is the favourite. You can gain press with an interesting release. Release an anti – Christmas single. Call your local papers, set up a Facebook page, let people know that they don’t have to suffer another X factor number 1. You may NOT have a Christmas number one. The point is to release music that people will be interested in and this can get you a lot of new fans for your music.
Stay Another Day by East 17 is not a Christmas song. But a few sleigh bells later and its a Christmas number 1 that still earns thousands every year.
Do you have any songs in your back catalogue that have the potential to sound Christmassy? It’s easier to tweak one of your better songs than write a new one, so go check your back catalogue and see what you can work with.
5) Make Sure You Are Chart Registered
You won't get in the charts just by having your music on iTunes. You need to be registered for the charts. If you sell a few thousand copies of your single but aren’t chart eligible you have just missed out on a hit single.
So there you have it, five ways for you to try and create a successful Christmas release.
We have put together a special Christmas package for artists releasing music this year.
Pre Release – You can start selling NOW and rack up sales before your release date
SMS Keyword – Sell straight to your fans via SMS
Chart Registration – You are fully chart registered in the UK / Ireland and US
Full Digital Distribution – iTunes, Amazon, 7 digital and loads more.
That is over £200 worth of services.
For the next 7 days you can purchase all of these services in our special Christmas package just £79. Click here for the christmas release package
We are also offering a full 30 day money back guarantee. If you don’t think that releasing a Christmas single has helped you get more fans, then just let us know and we will give a full refund – no questions asked.
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