01 Jan 2016

3 Ways To Create A Loyal Fan Base


1.Create Polarity

Polarity is the concept of us vs. them, and it is found throughout music, e.g. Oasis v Blur, 2pac vs Biggie. Putting your foot down, causing some controversy, and taking a stand doesn’t always come easy, but it’s important in creating customer loyalty as it shows you strongly believe in what you are doing. It requires balls to declare what you stand for, so be comfortable with making enemies

2. Be Relevant

Visualize your fan base, be culturally relevant and significant, and build your brand around them. Who are your fans? What’s his/her age, gender, demographic, occupation, desires, needs, etc. Understanding your audience is the key to gaining their loyalty.

3. Create Status

The urge for maintaining a high profile status is strong, whether we’re aware of it or not. Therefore it is important that when trying to create a loyal fan base you treat your fans with the upmost care and reward their loyalty. This can be done in a number of ways, for example; providing ‘exclusive’ content such as merch or free tracks. Another way is to offer cheaper tickets to your gigs. By treating and rewarding your fan’s in this way it creates more of an incentive for them to invest in you.