Part 1: PROMOTE YOUR MUSIC TO THE MUSIC INDUSTRY
Firstly let’s examine how to promote your music to the Music Industry, after all these are the people who CAN directly affect your band/music.
How Do I Use Twitter To Promote My Music? (Part 1)
Here’s an exercise: name one person/company that you would like to meet that could help your band the most.
Don’t say ‘The Head Of Sony’. Think about someone that could help your band reach the next stage, get more gigs, get a tour, another bigger band you want to befriend to help you, a local independent label that might put out your first release. Got a name yet? Good. Given that these people have bands tweeting ‘listen to my music’ 24 hour a day at them how can you make yourself sound different and converse on a professional level? Easy. Converse on a professional level and sound different.
Social Profiling – The Rules of Attraction
Examine the twitter account of the person you want to engage with. See what they talk about, see what they retweet, see who they follow, you can then see what interests them and build up a social profile. If you are talking about partly what you’re doing (for fans) but also keeping up with (for instance) the latest Social Media stories via @mashable or @hypebot then you can discuss and comment on things that the person you are trying to attract will find interesting.
Do research and know your subject matter WELL. Instead of just retweeting news stories, find the url and post your (educated) comment alongside the link. People will realize you know what you’re talking about and are not a sheep. If you are talking about something that your target is interested in then you can quite easily tweet at them for an opinion and have a much better chance of reply than ‘What do you think of my music?’ Once you have a twitter relationship with them you can do some banter, get them involved in conversations with you and other people (preferably those that give you cred/social proof not just your mates!). At that point you have a contact. Of course you will want to do this exercise with multiple targets, to build your own social proof/profile and attract them each using the above method.
What To Talk About/Tweet:
Part and I mean PART of the use of Social Media is to inform others of what you’re doing. This needs to be relevant and EVERYTHING you say needs to be retweetable or a possible start of conversation. No one likes to be talked at and we’ve all got that one friend on Facebook that barks out what they had for breakfast. Then lunch. Then that the bus is late….. Great - what would you like me to say to that? That’s not news. No doubt you’ve deleted them from your news feed already. The same extends to Twitter.
What Makes A Good Profile? Two things, personality and good content.
Personality: You need to give your Twitter a personality of it’s own. Take Charlie Sheen (@charliesheen). There’s no real information on here as he’s already famous but this is 200% personality. It’s got him from an unemployed actor to back on top within 2 weeks. Check it out – it’s insane!
Good Content: Ashton Kutcher (@aplusk). 6.5 Million followers, why? Apart from being famous he talks about japan, Libya, SXSW, the UN and Foursquare all within 24 hours.
Which Music Industry, corporate or celeb accounts do you follow? Why? The people/companies you follow will be those who give out regular (at least daily) relevant and interesting information on a range of topics that are in keeping with the entire list of followers. Not a constant flow of sales patter (‘buy my music, buy my product’ etc), how do you react to that stuff? Exactly.
Going In For The Kill
So when is it right to go for the end goal of them hearing your music?
They will know you’re in a band – it says it on your Twitter and you tweet about it. The LAST thing you want them to think is that you’re only speaking to them for your own gain. No one likes that. If you are playing a gig near them tweet them that you will put them on guest list and buy them a beer. If they are performing/DJing somewhere go along and strike up a conversation. As always, take small steps with this and don’t go too fast.
A Little Flattery Never Hurt Anyone
On Fridays people tweet out ‘Follow Friday’s by using #ff then a list of people they are advising their followers to follow. Make sure you #ff your targets. Occasionally tweet about one of them to someone else with @theirname included. Not too much though of course.
In conclusion, the basic rules of social interaction apply. Treat people as you wish to be treated. Don’t come on too strong. Be yourself.
On the next blog we’ll examine how to get more FANS on your twitter. Now the Industry loves you – you need some fans!!!
- Matt Parsons
CEO Ditto Music