June 29 2012
From Lee Parsons
Some good news
for Ditto Artists; your music is going to be available to millions of new
listeners and potential customers, and you won't have to lift a finger to make
If you've seen
“This is Spinal Tap” (and really, you should) you might remember the titular
group's album flopping miserably in the United States, but turning out to be a
massive success in some Asian markets.
That's fiction, sure, but Asia is the most populous continent in the
world, and – like humans everywhere – the people of Asia love good music.
What Does This Mean?
Asia has become
an massive media market, with Apple's revenue there surpassing their European
revenue last year. That's probably why
Apple announced plans earlier this week to allow a dozen Asian countries,
including Taiwan, Hong Kong, and Singapore, to buy music through the iTunes
store for the first time. That's over 35
million new potential listeners from those three countries alone. And over 250 million potential customers when
you factor in Malaysia, Laos, Cambodia, Vietnam, Sri Lanka, Brunei, Macao,
Thailand, and the Philippines – the nine other countries in which iTunes will
now be available.
There are some
problems with this news. China and India
(only the two most populated counties in the world) are still shut off from the
iTunes faucet, in part because of concerns about piracy and licensing. But overall this announcement means the
opening of a dozen exciting and fast-growing new markets for digital music
What Else Do I Need To Know?
expansive media conglomerate news, Yahoo has been busy cozying up with
Spotify. The internet giant has plans to
integrate Spotify into their current music services, and to promote and expand
the service. Yahoo gets more that 700
million unique users every month, which isn't a bad audience to get your music
in front of.
The point is that
if you're distributing your music with Ditto, you're getting a free upgrade
with both these services, and you don't have to do anything or pay anything.
So, sit back and
Founder - Ditto Music